Worldwide Enterprise Marketing Campaign Management Software
The requirements of marketers for technology are diverse, particularly based on the scale of the business. The needs of corporate buyers differ significantly from those of small and medium-sized enterprises. While operational features may be similar, issues of speed and scale are vastly different, and the requirements for technology, usability, and service also vary. This not only imposes unique product engineering requirements on enterprise providers but also means that go-to-market activities are much more complex and reliant on strategic partnerships.
This report investigates the enterprise marketing campaign management software market and analyzes the vendors' global market share for 2021.